Take-Two's CEO reckons we're "ready" for $70 video games
Take-Two CEO Strauss Zelnick has revealed he thinks gamers are “ready” for $70/£65 video games.
Talking at the Morgan Stanley Technology, Media & Telecom Conference this week and transcribed by our friends at VGC, Zelnick was asked to expand on why the publisher had decided to add $10 to the price of NBA 2K21.
The first publisher to confirm a price hike for next-gen video games, Zelnick said the decision came because the game offered “an array of extraordinary experiences” and the last frontline price increase in the US was fifteen years ago.
“We announced a $70 price point for NBA 2K21, our view was that we’re offering an array of extraordinary experiences, lots of replayability, and the last time there was a frontline price increase in the US was 2005, 2006, so we think consumers were ready for it,” Zelnick said.
